Executive Portrait: Not your normal stuffy executive!

When you think of executive portraits, you tend to envision a serious, stuffy, starched, uptight, dark suit, sterile corporate atmosphere. Nahhhh. Not today's executive -- or, at least not this one!

Meet Wendy Cobrda: purposed, driven, intense, meticulous, fun, successful, famous? Serial entrepreneur, wife, mother, author, executive.

Founder and owner of Catenate Consulting, founded in 1997 with a desire to help companies solve their customer profiling and acquisition challenges, and more recently, Earthsense, LLC, which was founded in 2007. Earthsense is a unique applied marketing company that combines the best practices of market research, data mining and GIS (spacial representation of data) to understand the motivations and barriers when marketing "green" to consumers.

Wendy's presentation undermines the stereotypical image that comes to mind of one engaged with such statistical intricacies, and she emerges as a vibrant, engaging personality.

But don't miss the intensity and depth of purpose in her eyes -- this executive of the 21st century.

Wendy was interviewed in October by Jill Hurst-Wahl of Hurst Associates, as part of the a Enitiative Grant-funded "Talking Business: A Conversation With..." series of workshops, when Earthsense transitioned from a home-based enterprise to a full-fledged business located in the Syracuse Technology Garden -- another by-product of Wendy's intensity and resolve. Behold today's executive.